I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Product & Brand Management
سال: 2019
ISSN: 1061-0421,1061-0421
DOI: 10.1108/jpbm-03-2018-1811